Running a slow-Tuesday promotion that actually pays

Fill empty tables on your quietest night without teaching customers to wait for a discount.

Placeholder image for "Running a slow-Tuesday promotion that actually pays"
Placeholder image for "Running a slow-Tuesday promotion that actually pays"
In this article
  1. Give an experience, not a discount
  2. Tell the neighbourhood
  3. Measure for a month

Every restaurant has a night that is half empty. A good promotion fills it without cutting into your weekend sales.

Give an experience, not a discount

A chef's tasting menu, a local-brewery pairing, trivia. These feel special and protect your pricing.

Tell the neighbourhood

Post it on your Business Profile, in your window and to nearby offices. Local reach beats broad ads.

Measure for a month

Compare covers and average spend against the last four Tuesdays before deciding to keep, change or stop it. See also our menu page guide and the restaurants desk.

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