Window displays that stop people on the pavement
Change them often, tell one story and light them at night: the cheapest advertising a shop owns.
Your window is read by every passer-by, all day. Treat it like a headline.
One idea per window
A single theme, a few props and a clear price tag beat a crowded shelf.
Light it after dark
Evening foot traffic is free reach. Pair the display with habits that bring shoppers back, and browse retail for more.
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